"New Box, Old Product"

Last night was the NFL Pro-Bowl, the showcase of the NFL's best players of the 2009 season. Usually this game would be played one week after the Super Bowl, the jewel of the NFL; this year the league opted to play the game the prior to the big show, and move the game from the tropical paradise of Hawaii to Miami where the Super Bowl is being played. Personally I think this is a brilliant marketing decision, and great for the people of Miami. The Pro-Bowl is somewhat anti-climactic when played after the Super Bowl. It seems that America stops to take a breath after the Super Bowl, thus giving the Pro-Bowl mixed revues from the football viewing audience. Offering the Pro-Bowl as an appetizer to the Super Bowl whets the interest of the fans and really turns Super Bowl week into quite an event. Pro Football is learning from Pro Baseball's All-Star Game, that spends a week of special events prior to the game keeping the fans interest riveted on the big game. Every day we watch commercials on television, these advertisements are carefully researched to focus groups as to their effectiveness and the proper time they should be aired. This is basically the same reason baseball and football make changes as I have referred to earlier. Marketing and timing the cornerstone of business when selling a product to the public. Last week Barack Obama was in the marketing business, he was putting a new picture on his "box of cereal", his agenda for America. He was taking his unpopular policies and changing their names a bit and moving them around a bit in an attempt to put a new face on an agenda that America has certainly cooled toward. Unlike the National Football League the Obama administration is selling a product that America doesn't want no matter how much they try to re-package it. Slick advertising won't change the content of what has become distasteful to the American people, arrogance and casting accusations toward opposing views are not selling well in the political market place. Obama, Pelosi, and Reid would be well counseled to actually follow the will of the people instead of trying to re-market a bad idea. The NFL should benefit from the change they made because their product is something the public wants. The new face on the "cereal box" of the Obama administration is something the American people aren't buying. As Americans we can only hope that our continued vocal opposition and the revelation of the truth about the machinations of the Obama administration will keep us from following a path that is not of our own choosing. Let's show this administration that America will not be manipulated!